Why every event deserves a Corporate Gift

Gone are the days when the iconic “Soan Papdi” made headlines during Diwali. We are always longing for a beautiful and thoughtful gift during special occasions. So what can stop us from gifting our near and dear ones on all important occasions?

Expressing gratitude is a beautiful expression. It gives a new direction to the relationship for the giver as well as the receiver. Organisations have also started incorporating this trend in maintaining their cordial relations with employees, vendors, partners, hiring channels, dealers and so on.  The ritual of gifting during the festivities boosts the image of the company and definitely brings the liveliness in a relationship – be it personal or professional.

The purpose of corporate gifting is to make an impression and create a connection with your recipient. Gifts attract the clients and employees with long lasting impressions and create an environment of self-respect. This is very crucial for instilling a sense of pride in contributing to the success of the organization. So one should make best use of events for gifting to the stakeholders and our corporate gifting company in Pune helps you for making the best use of events.

A corporate giveaway is an amazing way of recognizing employee performance. The propensity to gifting has gone beyond festivities and occasions like returning to work post a maternity break or work anniversary or a career promotion are well celebrated. Happier employees, for instance, will be loyal to their employers. Similarly, happier customers will start trusting the organisation. The nuances of gifting have brought revolutionary changes and the spending has increased dramatically over the past few years.

More than the monetary value of the gift, thoughtfulness is what matters behind the gift. It emphasizes how a gift is well thought through, not just a random item nicely packed for the sake of formality. It’s important to add a human touch to our usual transactional relationship.  A simple gesture of gifting a covid care kit of mask, sanitizer, wipes and other necessities created a positive impact in covid peak years of 2020-21 and 21-22.

Corporates have also started employee engagement through Fun Events where there is a great chance of winning goodies which includes a multitude of gift items throughout the event. For instance, during one of the holiday seasons, an FMCG start-up had planned an engagement calendar for its employees. Every week prizes were given away in the fun competitions with cross functional teams. Prizes included Bluetooth speakers, mobile phones, exciting trips and travel ware.

Corporate gifting  is one of the most cost effective advertising models – every time an employee uses an item with company logo, it indirectly promotes the organisation as an employee friendly organisation. It increases the brand value and attracts the talent in the long run.

A company must create a pool of gifts in various categories and price points. Customised, branded, well packaged gifts can be stocked, making sure there is no last minute rush for locating right gifts or compromising due to lack of time because every event deserves a corporate gift.