Corporate Gifting Ideas for Trade Exhibitions

The rise of corporate gift boxes, promotional gift items and virtual conferences has influenced promotional goods trends to prioritise quality over quantity. There is no doubt that promotional gift items are successful in generating leads during trade shows/ exhibitions, but that really doesn’t mean that any corporate gift box will suffice to attract the customers! To be honest, most trade show freebies are very drab and uninspired, which is exactly the opposite impression you want your business to project during promotional events.

The ideal trade show and promotional gift items have evolved over a period of time. The best trade show hand-outs are high-quality representations of your business that thrill your clients and leave an impression. You have set your company brand apart from the competition by giving fantastic conference swag that your audience will keep and use, delivering brand exposure and remember long after they receive the item.

Here are a few corporate gifting ideas suggestions to help you branch out from typical promotions: 

• Branded Cotton / Paper Bags:

Bags are essential promotional gift items during trade fairs and exhibitions since they act as a promotional tool which helps in carrying back your merchandise while displaying your brand identification. The importance of these bags lies in their potential to increase brand identification and awareness at the time of event and beyond. The appropriate printing and design may make your bags stand out and attract potential buyers’ attention. What’s more interesting is the fact that people often use a good sturdy bag to carry all the marketing material including that of your competitors, so never underestimate this classic tool.

• Pen Drives: 

A Pen Drive / USB stick is useful for your attendees on a daily basis, and it also keeps your company’s name in front of them more frequently. Making a good first impression on trade fair attendees can help you acquire their business. This type of giveaway is on the more expensive side of promotional gift items, so you may want to be picky about who gets it. Printing marketing material / brochures / leaflets before your big trade show/ exhibition event can be a costly affair. A pen drive may save you hundreds or thousands of rupees as no prospect will throw away a premium and useful give away like this… These are savings that you may pass on to your consumers or simply use to assist reduce your event expenses. Storing files on a USB stick allows someone to access your company’s data at any later point in time and use it in an environmentally friendly manner.

• Power Banks: 

With the paucity of charging points in exposition settings leaving many guests with potentially flat mobile phone batteries, branded power bank chargers are a practical promotional gift item.

• Promo Pens: 

Branded pens are a common exhibition freebie, so choose one that is worth retaining and sticks in the delegate’s mind. These promo pens are available in different budgets – hence one of the best choices for promotional gifting ideas.  Adding features to your pen, such as torch, will help to stand out and spark future interest in your product or service.

• Mint / Chocolates:  

You can’t go wrong with mints/ chocolates. A tired delegate standing on his feet for hours always appreciates this gesture. Candy and chocolate are excellent event takeaways in any trade exhibitions. Add your company’s logo to the packaging and sweeten your promotions with tasty snacks.

 

The most important thing to remember is to consider your target audience and design what would be beneficial and memorable to them. It might also be with several tiers of promotional hand-outs, with more quality freebies for higher-value prospects and a lower-cost giveaway for unqualified leads. Go ahead, let the next show be a grand success.