In real estate ‘cheapest way to acquire a new customer is through a happy customer’

As humans – we put a lot of emphasis on our personal belongingness – be it personal space or our home. Every time we create a beautiful memory with our home – we look back on the journey we had embarked while buying a dream home. The journey is long and tiring since there are multiple laws which vary across India.

From the eyes of real estate business – working with client requirements, providing the services, maintaining the relationships is a tough task at hand.  The dealings in the real estate sector are majorly built on Trust and Transparent communication. It is because people invest their hard earned money, heart and soul in converting houses to homes, brick and mortar to place full of life, barren plots to dream homes. The path of the future for the buyers looks very promising, full of hope and joy. Getting possession of your home is a momentous occasion and such occasions of new beginnings should be celebrated with heart-warming and customised gifts by the builders. Booking and Possession are indeed the best corporate gifting occasions.

The tradition of gifting clients is a business strategy that always pays back in the long run. Gifting will not only strengthen your rapport with them but also create an emotional attachment with high brand recall. This will basically serve two purposes – showcase the quality of service at best spirits and referral to similar customers. Care must be taken to create a personalised gift, keeping in mind the usefulness and wow factor that your customer will have on receiving a gift. This small investment on gifts can create ripples in your business in form of reviews, referrals or repeat business in the long term. These are the intangible outcomes which establish your authenticity in the real estate space.

Choosing the right corporate gifts for customers’ needs expertise – one who understands the sentiment of the customer and business model of the industry and our corporate gifting company in India  has that expertise. A perishable gift item like a gift voucher gives a short term happiness. Feel good factor of getting pampered does not last long. We should always focus on corporate gifting ideas with customers at the centre, choose items which are commonly used but uncommonly placed at the corner that captures your and your guests’ attention alike. A beautiful set of cutlery in a kitchen or a beautiful vase for office space, or a beautiful key ring can create magic that you have been longing for. It acts as a constant reminder to your successful collaboration.

A word of assurance and a vote of confidence from the first hand purchaser can influence the similar strata of the society. The reach is far wider and effective than showcasing a hoarding to a group of strangers. Construction business faces stiff competition due to emerging market players. So in order to stand out from the competition- it is important to invest in promotional items. And if this topped up with gifting the converted buyers – it yields a long lasting effect. The conversion ratio of a new customer is very high with a communication from a happy customer. A happy customer is indeed the cheapest way to acquire a new customer.