What Is Corporate Gifting and why is it important?

Giving gifts is one of the best gestures which is appreciated and enriches our lives. Since time immemorial, traditional gifts like sweets, dry fruits, chocolates and cards are deeply ingrained in Indian culture. Corporate Gifting is one such expression to send gifts to the relevant stakeholders like partners, employees, vendors, clients. Now-a-days, corporate businesses are attempting to level up their game by exploring innovative gift options that will help them in building strong relationships with all their stakeholders. It helps in enhancing the trust and proves that extra mile undertaken to strengthen the relationship and our Corporate Diwali gifts or Corporate gifts in Pune  helps you to enhance your trust with all the stakeholders.

Human relations are based on the values which are seen and felt.  It dispels the fear of loneliness and encourages personal connectivity which ultimately paves the way for satisfaction and self-respect. A common adage which you might have heard – People don’t leave organizations, they leave their bosses. Disengaged employees are not invested in the growth of the organization. So, a human touch is very much essential in all touch points of the corporate world.

The gifting sector has grown by leaps and bounds with such a focused approach. There is a lot of stress on customization to bring value to the stakeholders for their motivation. There are various occasions to give gifts like Work Anniversary, joining a new organization, achieving work related targets, birthdays, new partnerships, client appreciation and special events. And the right occasion needs the right gifts – yes you heard it right!

A lot of elements like quality, delivery time, packaging, and usefulness of the item are critical to consider how well a gift is being perceived by the recipient. Unique gifts are available with a wide range of budget. Important is time should be spent in selecting the apt and branded gift for the target audience. Another important factor worth considering is the time of delivery of the gift. Logistics plays a key role in distribution of the gifts. It leaves a positive and long lasting impression serving the real purpose of gifting.  Satisfied clients or employees are at the heart of a successful enterprise.  A gifting initiative can bring a great difference.

Gifts should be chosen as per the occasion and the nature of the job. A gift hamper for a marketing professional will differ from that of a medical professional. The way of packaging also impacts the impression of the gifts and importance given to the employees by the organization. The packaging should have an elegant and minimalist design. It should also safeguard the product – like choosing gift bag vs gift box. Quality is key to a notable gift. A long lasting high quality product is always appreciated in the long run.

There is a lot of emphasis on sustainability – which has become a new mantra of the organization. Such differentiating values of the organization can be communicated to the clients through special gifts during occasions like Foundation Day of the organization.

An experienced gifting company understands these aspects very well so choose a company that has handled many such projects. A well ideated gift can create positive vibes amongst colleagues or make the relationship with clients stronger. Low value gifts with negligible utility will be disappointing and it will do more harm than any good. Every piece, product or gift article with a company logo is an extension of the brand image and that’s why it’s imperative to give it a thoughtful importance.

As someone has rightly said – It is not the gift, but the thought that counts.